Client Overview
Covenant Realty, a prominent real estate agency, sought a complete digital overhaul to attract more clients and create a seamless home-buying experience online. With a website that was outdated and challenging for users to navigate, Covenant Realty partnered with us to improve their SEO, enhance UI/UX design, and integrate robust WooCommerce functionalities for optimized property searches and inquiries.
Challenges
- Low visibility in search engine results, limiting organic traffic.
- A dated user interface that didn’t engage or retain visitors.
- An absence of WooCommerce functionality for showcasing listings and facilitating easy searches.
- Limited backend flexibility for customizations and integrations.
Solutions
SEO Optimization
We conducted an in-depth SEO audit and implemented targeted keywords, optimized metadata, and content improvements. Our SEO strategy increased Covenant Realty’s search visibility, making it easier for potential clients to find their listings.UI/UX Enhancements
The website’s design was revamped with a modern, clean, and intuitive interface. High-quality images, clear call-to-action buttons, and an engaging layout improved navigation, allowing users to easily find listings, agent information, and mortgage options.WooCommerce Development
We customized WooCommerce to power Covenant Realty’s property listing pages, allowing for advanced filtering by location, price, and features. This e-commerce functionality enabled users to interact with listings as they would with products, fostering engagement and increasing inquiries.Custom Development
To provide a tailored experience, we integrated features like “Neighborhood Spotlights” and a “Meet Our Realtors” section. These additions helped clients explore communities and connect with agents directly, fostering trust and building Covenant’s local brand authority.
Results
- 150% increase in organic traffic due to effective SEO practices.Reduced bounce rate by 40%, thanks to improved UI/UX and intuitive navigation.
- Enhanced engagement with property listings, with visitors spending more time on the site and interacting with property details.
- 30% increase in lead inquiries, as the WooCommerce integration and clear contact options made it easy for users to reach out for more information.
Conclusion
Through a strategic combination of SEO, UI/UX improvements, WooCommerce development, and custom functionality, Covenant Realty’s new website now serves as a powerful tool for lead generation and client engagement. This digital transformation has set a new standard in the real estate industry, positioning Covenant Realty as a market leader with an online presence that matches its high-quality service