Work & Case Studies

Projects that connect strategy, technology, and growth.

A mix of featured case studies and selected engagements across ecommerce, lead generation, automation, and mission-driven growth.

Featured case studies

Go deeper on the business problem, what we built, and what changed.

Client names are withheld where appropriate. Historical metrics are labeled clearly, and we avoid inventing results.

01Data + Automation
~70,000contacts synchronized

Customer Data & Marketing Automation

National Consumer Products Organization

We designed a connected data and automation architecture spanning customer records, segmentation, tagging, APIs, and marketing workflows.

SQL integrationAPI integrationData synchronizationSegmentation
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02Lead Generation
High intentqualified inquiry strategy

Google Ads & Conversion-Focused Lead Generation

Educational & Clinical Services Organization

We reworked search intent, negative keywords, landing-page alignment, conversion tracking, and campaign structure around actual inquiry behavior.

Google AdsKeyword strategySearch-term analysisLanding pages
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03Ecommerce
~$300Kfirst-week online product sales

Ecommerce Product Launch & Digital Revenue

Commercial Consumer Brand

We coordinated ecommerce launch architecture, checkout readiness, paid media, email workflows, and real-time revenue tracking around a single launch plan.

Ecommerce architectureCheckout scalingPaid mediaEmail automation
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Selected projects

Additional work across the growth stack.

These engagements show the breadth of the systems we work on without forcing every project into a full case-study format.

04Nonprofit Growth

Google Ad Grants for Mission-Driven Organizations

Mission-Driven Educational Organization

Campaign architecture, high-intent keyword strategy, conversion goals, negative keywords, landing-page alignment, and grant-compliance optimization.

Google Ad GrantsGA4Search MarketingLead Generation
05WooCommerce

WooCommerce Development & Digital Commerce

Established Commercial Organizations

Commerce architecture spanning storefront, catalog, checkout, payments, fulfillment, technical SEO, integrations, performance, and lifecycle systems.

WooCommerceWordPressPaymentsAPIsAutomation
06B2B Commerce

Complex WooCommerce Redesign & Commerce Planning

National Commercial Equipment Supplier

A complex-product redesign covering technical product discovery, freight logic, B2B quote workflows, plugin architecture, technical SEO, and scalable operations.

B2B CommerceFreight APIsTaxonomiesTechnical SEOCRO
07Local Growth · Concept

Neighborhood Home Services Lead Engine

Concept project — fictional local home-services company

A demonstration growth system showing how a local contractor could connect service-area SEO, trust-focused landing pages, quote requests, call tracking, CRM routing, and automated follow-up into one lead-generation flow.

Concept ProjectLocal SEOLead FunnelsCRMCall TrackingAutomation
08AI + Automation · Concept

AI Lead Qualification & Follow-Up Assistant

Concept project — fictional multi-location service business

A demonstration workflow where an AI assistant answers common questions, captures service intent, qualifies the inquiry, routes the lead to the right location or team, and triggers human-reviewed follow-up.

Concept ProjectAI AssistantLead QualificationCRM RoutingHuman ReviewAutomation
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